Our Story
Founded in 2010, NOVABUY Toys began with a simple mission: to provide high-quality, safe, and educational toys that inspire creativity and learning in children of all ages. What started as a small family business has grown into one of the leading online toy retailers, serving thousands of happy families across the country.
Our founder, Sarah Johnson, a mother of three and former elementary school teacher, recognized the need for a curated selection of toys that combined fun with educational value. She started NOVABUY from her garage, personally testing every product to ensure it met her high standards for quality, safety, and play value.
Our Mission
At NOVABUY, we believe that play is the most important work of childhood. Our mission is to provide toys that:
- Spark Imagination: Encourage creative thinking and problem-solving
- Support Development: Aid in cognitive, social, and physical growth
- Ensure Safety: Meet or exceed all safety standards and regulations
- Promote Learning: Make education fun and engaging
- Build Memories: Create special moments for families
Our Values
Safety First
Every toy we sell undergoes rigorous safety testing. We only partner with manufacturers who share our commitment to child safety.
Quality Materials
From sustainable wood to non-toxic plastics, we prioritize materials that are safe for children and the environment.
Exceptional Service
Our knowledgeable customer service team is here to help you find the perfect toy for every child and occasion.
Educational Focus
We carefully select toys that support developmental milestones and learning objectives for all age groups.
Meet Our Leadership Team
Sarah Johnson
Founder & CEO
Former teacher with 15+ years experience in child development
Michael Chen
Operations Director
Supply chain expert with focus on sustainable sourcing
Emma Rodriguez
Product Curator
Child psychologist specializing in play-based learning
David Kim
Customer Experience Manager
Dedicated to creating exceptional shopping experiences
Awards & Recognition
Best Online Toy Store 2022
Parenting Magazine
Excellence in Customer Service
Retail Excellence Awards
Top Educational Retailer
Educational Toy Association
Green Business Certified
Sustainable Retail Council
Join Our Community
Be part of a growing community of parents, educators, and toy enthusiasts who trust NOVABUY for quality toys.